WORKIVA

SIMPLIFY THE WORKPLACE

A cloud based platform for corporate reporting, ESG, audit, and risk

Brief: Explain what Workiva does and the benefits they bring.

The sole Art Director and Illustrator from concept to storyboarding right through to production. From here i worked directly with the Animator to bring it all to life and then direct the Music Composer to craft the music SFX to accentuate the visuals.
To visualise the idea ‘simplifying the workplace’, i decided to use only the Workiva brand icons as a visual foundation to tell the story. Their simply styled icons are a great representation of their brand ethos. In addition, with Workiva being relatively new to the market, using their brand icons meant there was no mistaking who the video was promoting.

This video was featured on the Workiva homepage as well as being posted on LinkedIn. It was also sent directly to key individuals via email as a conversation starter. The client absolutely loved the visual branding and tone of the video. Something that’s refreshing to see in what is normally a very corporate market.

The chance to illustrate a video comes rarely, but when it does i massively enjoy the process as it allows for more creative control compared to the usual method of working with library footage or being limited to actors and locations.