NEW RELIC

Brief: Design a New Relic and Azure/MSFT sales playbook. As part of this we need a creative concept that will appear in the playbook and other collateral assets and breathe life into the New Relic story.

For the initial development, I created 2 different concepts that visualise the benefits of the product. The challenge was to find a way to distil a complex piece of communication into something that’s easy to understand and visually interesting.