FLORA PROFESSIONAL
pure indulgence for everyone
Brief: For the AMEA market, Flora Professional gave it’s whipped cream a packaging refresh. To help with the re-launch, we needed to create some excitement on social and traditional channels that will get Chefs re-familiarised with the new packaging and the amazing benefits!
I was responsible for the concept, copy, art direction, overseeing design and directing the shoot. Hitting out at Instagram, targeted YouTube ads and LinkedIn as well as a ‘Selling Story’ asset for Sellers to help win new customers. The ultimate goal for the campaign was to get Chefs reacquainted with the new sexy packaging and the delicious benefits of using Flora.
Being used in AMEA, it was multi-national campaign so the idea had to be simple and easily translatable without losing the idea or its personality.
