DELL TECHNOLOGIES
Never stop dreaming
Brief: Remind those in the educational services that in these challenging times Dell Technologies provide laptops and services to help students and teachers with learning at home.
Responsible from concept to production on this multi-platform campaign. We started with the video to create excitement with the purpose of it being a conversation starter. We then followed up with those interested with a digital manifesto and targeted web banners to keep up interest and to voice the message - Never stop dreaming.
The campaign was a huge success generating many leads and sales for Dell Technologies. As a result, additional budget has been given to develop the campaign to other arms of the education system.
Digital Manifesto
An 8-page interactive manifesto sent to targeted leads generated from the video. It tells the story in more depth on how Dell Technologies can help those in the education system empower teachers and students.
Targeted web banners
Part of the third stage of the campaign, targeted web banners designed to encourage engagement with those that showed interest but hadn’t enquired further. 64 banners were created of these 8 designs.